How to print a perfect business card.A perfect lithographically printed business card is a piece of art, if you have our cards or ordered from us before you understand that we truly see it that way.
Matte and silk laminated business cards
A premium finish will take your business card design to the next level. Silk lamination is a relatively new process that makes business cards feel thicker and silky smooth to the touch. It is a premium quality effect that takes a normal heavy card stock and makes it more durable and more attractive. Your business card will feel more substantial in the hands of your customers with a fine finish that elevates your design and logo.
The silk lamination process complements the spot UV effect for business cards. Spot UV is applied after silk lamination to highlight a logo or other special information on your card for a unique effect.
By using special effects such as Matte/silk lamination on business cards, you can create an upscale look and feel which will reflect well on your business. Your customers will notice the care and thought behind your card and carry that into their impression of your business.
This is an ongoing debate and request. This article linked to above elaborates on GSM and Microns and why a 350gsm board may not be needed if the correct board is being used in the first place.
How do you print a perfect business card?
This topic may be very objective in accord with taste and style, but over the last 12 year plus some we at Sure Print have blown away our clients with our printing work. To bring our Business card printing up to this high level of expectation we have realized the some important facts, and in accord with these established the following formula for our Premium Business Card offerings.
Traditional UV Gloss Full Colour Business cards, Mass produced at R350 a set is not the mind set you want to be stuck in.
We had to break out of this mold as we were initially a Business Card Warehouse Franchise. Though not operating now, it was essentially exactly the same product Card Shark produce. This is a great entry level quality business card and satisfies a lot of clients. It is just not a “Premium” quality product that will generate that reputation for perfect print that Sure Print was trying to attain.
What does one consider premium quality print? The concept struck when looking at a book in a book store at a mall. It had a Matt finish, very silky, and the title was Spot Varnished. It was then that we realized the formula.
This is often overlooked. Word, Powerpoint, MS publisher etc cant produce a Quality print file. CMYK Vector based artwork is preferable, and most of the time requires the services of a advertising agency or Graphic Designer.
This is not negotiable for a premium feel. The ink must be “in” the board, not on it. When one looks at a digital print, even a good one, you can look from an angle and see the print sits “on” the board. We needed the ink “in” the board.
Cold Matt Lamination
This is a crucial component to our “perfect card”. Cold lamination over inks that are in our board do not peel or curl. The extra 140 microns of bulk we get from Cold Matt lam is great for our premium feel. And this produces that silky, almost waxy feel to our cards.
The Right A-Grade Board
Crazy as it sounds, if we use a board that does not have a fine and consistent weave you can see very fine air locks under the Matt Lamination, barely noticable, but still there. We only made that mistake once long ago. Mr. George Haddon, a master of lithography from Haddons Images helped us correct that issue and source the best board for our product. George helped us realize that the difference between 350 and 300 gsm is often very little, and that the weave of a board often would affect the perception of bulk. So a very finely wove 300 gsm board could actually feel quite flimsy, but it is 300 gsm board. The extra bulk from the Matt Lamination made it unnecessary to use anything more than a well woven 300 gsm board.
Spot UV varnish
This just throws your print into another league. But if its off register, not aligned to where it suppose to be it looks terrible. The entire job just goes into the recycle bin, the one outside not on your desktop. The weight or heaviness of a spot UV is also crucial. Too heavy and it will bleed over its designated regions. Too light and it look merely like an in-line machine varnish like you can run on a 5 head press.
We operate with a 1 mm bleed. There is no room for error. We need nothing less than dead accurate perfect trimming. Have gone through all the trouble above and then to trim badly… well that is just print sin.